Know Someone Right for This Position?

We are looking for one person to serve as the “online concierge” for a major cosmetics company.  You will be working for a brand marketing agency. We are creating this position at the request of our client. The right person is great at problem solving. Relishes the challenge of turning customers with problems or questions into customers that are great referral agents.

Primary Skills:
*  understanding / experience in hospitality service
*  ability to be a good conversationalist via email and in social media
*  some work/understanding of social media platforms desired
*  excellent team player
*  understanding and appreciation for what makes a great brand experience
*  flexible and adaptable: as this is a newly created role, we will need to be entrepreneurial – learn and adapt quickly

This is a full-time salaried position with benefits, including health insurance, paid vacation and IRA.
Position is housed in our office in Midtown Atlanta.

To apply for the position, please send a cover letter and resume to Mike Tyre at mtyre@guestrelationsmarketing.com.

Getting Your Social Media Program Headed in the Right Direction.

Not sure exactly how to get a social media program going, or getting tepid results to date?  Here are some simple, yet fundamental steps in heading your social media program in the right direction.

1. Know where your target is … go to those platforms. Like a traditional media buy, be effective in one platform before you simply jump into all. Have a plan.

2. Understand what content is appropriate for each platform. What is going to be viewed as an interruption and what will be viewed as engaging? Build a content calendar that fits the platform.

3. Having said that, most orgs and companies now need to have some Facebook and Twitter presence. Build your following.

4. If your business is not currently engaged in social media or the results are tepid, then enlist outside resources. We plan programs, consult with client staff on executing internally or deliver turn-key programs.

5.  Establish a clear short-term and intermediate goal(s).  Social media is measurable and there IS a value to followers, engagement and increased web traffic.  What do you want to acheive through social media?  Chances are great your goal is measurable and a return on investment can be established.

Determine what makes the most sense for your business. But do something. Or, be left behind competitively.

Social Media Bootcamp Has Successful Start!

The Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing.

The inaugural seminar in February was well-received by a full house. If you are looking for tips, techniques and understanding of how to use social media in your business, then this is the one-day learning seminar for you.

Click here to learn more and sign up for the next scheduled events on March 20 and April 24.

Further questions? Call 404.343.4377.

Eight is Great!

Some interesting characteristics you should expect of an 8-year-old:

• finger control is quite refined
• stamina increases; can run and swim further
• can converse at an almost adult level
• seeks to understand the reasons for things
• thinking is organized and logical
• has strong need for love and understanding, especially from mother
• can be helpful, cheerful, and pleasant as well as rude, bossy, and selfish
• impatient; finds waiting for special events torturous
• favors group play, clubs, and team sports; wants to feel part of a group
• can be obsessed with, and motivated by money

Why do we mention this?  GRM became 8 years old on March 1^st.  And, yes, many of those characteristics likely apply to us.

Perspective!

Being an entrepreneur is like riding a lion. People look at you and think, “This guy’s really got it together! He’s brave!”
And the man riding the lion is thinking, “How the hell did I get on a lion, and how do I keep from getting eaten?”

We’re looking for a spring intern!

Are You That One Intern We’re Looking For?

Why do you want to intern?

You’re looking for an opportunity to gain school credit?

You are seeking to get real-world experience?

You’re ready to launch your career?

You had an advertising campaigns class and really liked it?

Mom or Dad said you have to get out of the house and do something?

Those are all nice reasons. But those are not us.

We’re looking for one intern. That one.

We’re about creating more zealots for our clients.

We’re zealots for our clients.

We’re zealots about our work.

Our intern? That one?

A zealot. A zealot for inventing, creating, solving, satisfying and doing.

Our interns are on the firing line.  No hiding here.

No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity.

We’re looking, too. For that one.

Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life.

Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens.

Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work.

Guest Relations Marketing is almost eight years old. And our track record with interns is pretty stellar. Two we’ve hired permanently. Two have really awesome jobs. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns.

Nothing fancy here. Just one great opportunity. For one great intern. Are you the one?

Tell us why. Submit your resume, cover letter, writing samples and what you are a zealot for.  Email April: avoris@guestrelationsmarketing.com.

We’re Hiring a Marketing Coordinator!

Guest Relations Marketing is growing! Yes, big news for us back at the brand shop. As a result, we’d like to give somebody an extraordinary Christmas gift… a new job!

We are currently looking to hire somebody for an entry level position. However, those with 1-2 years of experience should also apply. Below is more information:

Job Description:

Guest Relations Marketing is seeking an entry level marketing coordinator, responsible for executing marketing tasks through day to day activity in social media, production, online communications, and other traditional marketing. The new member will be responsible for supporting our team on daily client projects as well as providing administrative support.

 

Desired Skills and Experience

• Bachelor’s degree required with a concentration in marketing or advertising

• Superb writing skill including the ability to convey a witty warm and clever voice across multiple platforms

• Exceptional verbal communication skills

• Passionate about what you do

• Experience with social media

• Desire to learn and grow

• Organized

• A Creative thinker

• Exude zealotry qualities

• Ability to multi-task and manage a diverse workload with shifting deadlines and priorities

• A sense of humor

 

Compensation and Incentives:

This is an Entry level position. Compensation is dependent on experience and how well you sell yourself.

Base salary and overall bonus will be reviewed annually and adjusted based on overall agency financial performance and situation.

100% Health and Dental Insurance to Employee.

10 days paid vacation.

13 paid holidays.

Paid training allowance (to be established) for continuing education related to this position.

 

About Guest Relations Marketing

GRM is at heart a brand marketing agency, focused on building programs that drive referrals.  Our approach is to build more “zealots” for our clients’ brands and products.  We’ve coined it, “Zealotry Marketing.” Customer engagement is key to referral – strengthening the relationship between client and their “zealots”; among and through zealots (to their contacts); building new zealots through engagement and targeting like-minded prospects.

Visit www.guestrelationsmarketing.com for more.

To be considered for this position please email April Voris – avoris@guestrelationsmarketing.com with cover letter, resume, writing samples and what you are a zealot for.

Swoozie’s Twitter Chat Garners More Than 1M Impressions

Swoozie’s brand colors are pink and orange, but during the month of October they are all pink in support of Breast Cancer Awareness Month. This month, the brand offers its customers the option to purchase a PinkPASS – all proceeds benefiting the Breast Cancer Research Foundation – which also allows the customer to receive 20% off all purchases through the end of the month.

To further help spread awareness for the cause, and to further engage with their core target market in the online community, Swoozie’s hosted a #PINKPASS Twitter chat on October 23rd. The chat included special guest @brokesocialite who recently lost her mother due to a battle with this terrible disease.

The chat lasted one hour and Swoozie’s received participation from strangers, customers, and blogger-friends alike. We hosted the chat in the evening, meeting our core demographic during a time they were generally able to be online and connected. The conversation was heartfelt and authentic, engaging passionate supporters for the cause, while still having a little light-hearted fun with questions like “What is your favorite shade of pink” in the mix.

Through our work with client Swoozie’s, we have created deep-rooted blogger relationships and this paid off as so many of them willingly joined in the conversation and spread the hashtag virally among the online community. What is true in real-life is true online as well; it’s all about the relationships you build and the people you meet along the way. We were thankful to have this group of Zealots to further the engagement for this special online conversation.

In all ….

306 #PINKPASS mentions.
More than 1M impressions.
More than 121K followers reached.

While the chat garnered impressive numbers, the most noteworthy moment of the night was listening to the inspiring story of Kelly Spalding, who lost her mother to breast cancer and is newly diagnosed, herself. We’re proud to support Swoozie’s – and women like Kelly – this October.

CURE named the beneficiary of the Atlanta Santa Speedo Run

CURE named the beneficiary of the Atlanta Santa Speedo Run 12/8 – http://ht.ly/eyNKN

Precise Targeting Leads to Big Results on Facebook Advertising

Since the many changes to Facebook since the Timeline update to Pages, we’ve found great successes in utilizing Facebook Advertising.

A recent campaign we ran for specialty-retail client Swoozie’s produced a .35 cost-per-acquisition (CPA) of new Fans to their Facebook Page, helping us to reach the 15,000 Fan level in a very cost-effective way.

A few best practices we’ve found to be helpful in driving success for your campaigns.

Be Goal-Oriented

Set a single, very specific goal for each Ad you run. The more focused you are on your goal,the easier it is to accomplish. Facebook Ads are shown to produce better results if what you’re trying to accomplish lives on the same platform, for example, driving Facebook Event RSVPs or new Likes to your Fan Page, as opposed to driving a contest on your brand website.

Dive Into Your Target

Go deeper than the standard demographic targeting you’d normally use. One of the best things about Facebook Advertising is the specificity in which you can target by lifestyle, behavior, interest and so much more. And, remember you can use the visual component of the ad to mimic the segment you’re targeting.

Be Organic

If you’re campaign goal is to add new Fans, always run a “Sponsored Stories” ad type as part of your campaign to help drive Likes. To the average consumer, this Ad type feels less like an ad and more like a functional feature of Facebook so they’re more likely to take action. And, remember to target only those people who are not already connected to your Fan Page.

Tap into the Power of Referral

Add a deeper level of referral to the “Sponsored Stories” Ad type by also targeting “friends of Fans” of your Fan Page. The old saying is true – birds of a feather flock together. Friends are more likely to trust and join in the fun because they see others in their peer group are taking action. I bet you’ll find this to be one of your top producers campaign after campaign.