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We are looking for one person to serve as the “online concierge” for a major cosmetics company. You will be working for a brand marketing agency. We are creating this position at the request of our client. The right person is great at problem solving. Relishes the challenge of turning customers with problems or questions into customers that are great referral agents.
* understanding / experience in hospitality service
* ability to be a good conversationalist via email and in social media
* some work/understanding of social media platforms desired
* excellent team player
* understanding and appreciation for what makes a great brand experience
* flexible and adaptable: as this is a newly created role, we will need to be entrepreneurial – learn and adapt quickly
This is a full-time salaried position with benefits, including health insurance, paid vacation and IRA.
Position is housed in our office in Midtown Atlanta.
To apply for the position, please send a cover letter and resume to Mike Tyre at email@example.com.
Some interesting characteristics you should expect of an 8-year-old:
- finger control is quite refined
- stamina increases; can run and swim further
- can converse at an almost adult level
- seeks to understand the reasons for things
- thinking is organized and logical
- has strong need for love and understanding, especially from mother
- can be helpful, cheerful, and pleasant as well as rude, bossy, and selfish
- impatient; finds waiting for special events torturous
- favors group play, clubs, and team sports; wants to feel part of a group
- can be obsessed with, and motivated by money
Why do we mention this? GRM became 8 years old on March 1st. And, yes, many of those characteristics likely apply to us.
CURE named the beneficiary of the Atlanta Santa Speedo Run 12/8 – http://ht.ly/eyNKN
Since the many changes to Facebook since the Timeline update to Pages, we’ve found great successes in utilizing Facebook Advertising.
A recent campaign we ran for specialty-retail client Swoozie’s produced a .35 cost-per-acquisition (CPA) of new Fans to their Facebook Page, helping us to reach the 15,000 Fan level in a very cost-effective way.
A few best practices we’ve found to be helpful in driving success for your campaigns.
Set a single, very specific goal for each Ad you run. The more focused you are on your goal,the easier it is to accomplish. Facebook Ads are shown to produce better results if what you’re trying to accomplish lives on the same platform, for example, driving Facebook Event RSVPs or new Likes to your Fan Page, as opposed to driving a contest on your brand website.
Dive Into Your Target
Go deeper than the standard demographic targeting you’d normally use. One of the best things about Facebook Advertising is the specificity in which you can target by lifestyle, behavior, interest and so much more. And, remember you can use the visual component of the ad to mimic the segment you’re targeting.
Tap into the Power of Referral
Add a deeper level of referral to the “Sponsored Stories” Ad type by also targeting “friends of Fans” of your Fan Page. The old saying is true – birds of a feather flock together. Friends are more likely to trust and join in the fun because they see others in their peer group are taking action. I bet you’ll find this to be one of your top producers campaign after campaign.