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Summertime is FINALLY here. You know what that means: Sunshine. Swimming. Margaritas. Interns Galore. This Summer, Guest Relations Marketing has added to the team two new interns. World, meet Melissa and Alex.

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Melissa Lummus
Lover of tea-cup pigs.
Hater of all-things seafood.
Whiz on the golf course.
Terrified of the ocean.

Melissa just graduated from The University of Alabama with her Bachelors in Marketing. Melissa is most looking forward to starting a career in an industry that is always changing. “I loved the idea of working in a fast-paced environment, being challenged and having the opportunity to work with a variety of clients in different industries,” says Melissa. “I look forward to building relationships with clients and working with them to achieve their goals.”

atlmkt-showroomBesides this internship at Guest Relations Marketing (obviously) the highlight of Melissa’s professional career has been her involvement with the America’s Mart Tradeshow last Summer. She attended a press walk-through with a magazine and later worked with that magazine to set up an article about products.

Melissa is a Zealot for:
Alabama Football, Atlanta Braves, Shopping & the Lake

Melissa’s Bucket List includes:
Attend The Masters
Attend The Kentucky Derby
Travel to Spain and Ireland

 

 
Alexandra Holzworth
Rocks out to country music. Constantly.
Believes the best present is an “experience.”
Puts ketchup on almost anything remotely socially acceptable.

Alex is a Senior at the University of Georgia, double majoring in Communication and Advertising. She became interested in journalism at a young age. “Throughout middle and high school, I watched Rory Gilmore on Gilmore Girls most every day. When I decided to attend the University of Georgia, I knew I wanted to be a part of UGA’s Grady College of Journalism and Mass Communications,” says Alex. “I aspire to someday work as a creative in advertising. My dream is to help build and write ad campaigns that change hearts and minds in addition to sales.”

378500_366593856764174_532844088_nAs a lover of music, she is still actively involved with Mother Plug Music — a company dedicated to promoting artists in the Athens, GA and Birmingham, AL music scene. “Mother Plug Music was my first internship,” says Alex. “In 2012, the company was nothing more than a Facebook page that shared links to band’s websites. Now, Mother Plug provides users with a concert calendar, promotes artists’ albums on iTunes and works to sell tickets to their shows. We’re even hosting our very first concert starring Anders Osbourne on August 14 at Birmingham’s Avondale Brewing Company. Seeing Mother Plug Music and my responsibility within the company grow has been one of my most rewarding experiences of my life.”

Alex is a Zealot for:
theSkimm, Disney, Heinz & Mad Men

Alex’s Bucket List includes:
Hike the entire Appalachian Trail
Attend the Cannes Lions International Film Festival

On the subject of social media, our group recently had not one, but two Facebook posts go viral.  One surpassed 647,000 likes with 7,800 comments, and another passed one million likes. When you consider what it costs to place an ad that is read by 647,000 – you start to tap the value in social media. Add to the equation that it provoked 7,800 people to ‘comment’ and another 11,000 to share it to their friends. Now the real impact of engagement becomes apparent.

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We like to say social media can be direct mail on steroids. No better example.

“This post was spawned through the success of a previous post,” explained Sarah Crytzer, GRM’s head of online media. “Through experimenting, we’ve learned that people are encouraged and motivated by posts that are positive in nature. This particular post, specifically, is a no-brainer for those who view it. It’s wonderful news, the cake is fabulous, and it makes you WANT to click ‘like” or “share.” For those who have been affected by the disease – it’s encouraging. For those who are advocates of the cause – it’s motivating. And, even if you are somebody who has no relation the the topic – it’s an easy like.” 

We are looking for one person to serve as the “online concierge” for a major cosmetics company.  You will be working for a brand marketing agency. We are creating this position at the request of our client. The right person is great at problem solving. Relishes the challenge of turning customers with problems or questions into customers that are great referral agents.

Primary Skills:
*  understanding / experience in hospitality service
*  ability to be a good conversationalist via email and in social media
*  some work/understanding of social media platforms desired
*  excellent team player
*  understanding and appreciation for what makes a great brand experience
*  flexible and adaptable: as this is a newly created role, we will need to be entrepreneurial – learn and adapt quickly

This is a full-time salaried position with benefits, including health insurance, paid vacation and IRA.
Position is housed in our office in Midtown Atlanta.

To apply for the position, please send a cover letter and resume to Mike Tyre at mtyre@guestrelationsmarketing.com.

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If the adage “add more talented people than you” is true, then GRM is doing it right.

We welcome Alexis Foster to our staff as Marketing Coordinator. Alexis hails from University of Tennessee (SEC fans, please keep the catcalls down), graduating Summa Cum Laude with a PR and Communications emphasis. In addition to her academic endeavors, Alexis’ talents include making it as a finalist on the ABC show Duets and sharing a doubles state tennis championship with her twin sister. Yep, already picked my partner for the next tennis outing.

At Guest Relations Marketing, there are many organizations near and dear to our hearts. If you’re looking for a great evening that will benefit a wonderful cause, check out these events. Each one helps give back to children in-need, both locally and globally.

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The Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing.

The inaugural seminar in February was well-received by a full house. If you are looking for tips, techniques and understanding of how to use social media in your business, then this is the one-day learning seminar for you.

Click here to learn more and sign up for the next scheduled events on March 20 and April 24.

Further questions? Call 404.343.4377.

Some interesting characteristics you should expect of an 8-year-old:

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  • finger control is quite refined
  • stamina increases; can run and swim further
  • can converse at an almost adult level
  • seeks to understand the reasons for things
  • thinking is organized and logical
  • has strong need for love and understanding, especially from mother
  • can be helpful, cheerful, and pleasant as well as rude, bossy, and selfish
  • impatient; finds waiting for special events torturous
  • favors group play, clubs, and team sports; wants to feel part of a group
  • can be obsessed with, and motivated by money

Why do we mention this?  GRM became 8 years old on March 1st.  And, yes, many of those characteristics likely apply to us.

Passing along from our friend Larry Melnick:

Screen Shot 2014-01-29 at 12.01.07 PMA psychologist walked around a room while teaching stress management to an audience. As she raised a glass of water, everyone expected they’d be asked the “half empty or half full” question. Instead, with a smile on her face, she inquired: “How heavy is this glass of water?” Answers called out ranged from 8 oz. to 20 oz. She replied, “The absolute weight doesn’t matter. It depends on how long I hold it. If I hold it for a minute, it’s not a problem. If I hold it for an hour, I’ll have an ache in my arm. If I hold it for a day, my arm will feel numb and paralyzed. In each case, the weight of the glass doesn’t change, but the longer I hold it, the heavier it becomes.” She continued, “The stresses and worries in life are like that glass of water. Think about them for a while and nothing happens. Think about them a bit longer and they begin to hurt. And if you think about them all day long, you will feel paralyzed – incapable of doing anything.” Remember to put the glass down.

Looking for a quick primer on how to use social media in your job? The Bootcamp seminar will give you the steps and confidence to jump into the social media arena. Whether social media is an area that is a part of your responsibilities or you simply want to be more knowledgeable on how to manage staff, vendors or marketing programs, The Bootcamp offers a superb learning opportunity.

Screen Shot 2014-01-15 at 5.01.49 PMThe Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing. Each seminar is limited to 20 participants to ensure personalized learning. Seminars begin promptly at 9:00 am, at the Terry College of Business Executive Education Center in Buckhead, and concludes at 4:00 pm. Lunch and parking validation is provided. Participants are encouraged to bring a wireless laptop computer or tablet as real-time applications and examples will be explored.

We have limited spots for this program, but ask you to share with those who might benefit from this program. The Bootcamp is offered:

Tuesday, February 18th
Thursday, March 20th
Thursday, April 24th

Click here to learn more or register for The Bootcamp.

UnknownWorld Series game one drew a smaller audience than an NFL Monday Night game featuring two teams with a collective one win. Baseball has clearly lost to football as the sport of preference to viewing audiences.

Perhaps it is a tale of touchpoint preference. Baseball grew with the  evolution of radio. Baseball broadcasts still remain one of the hottest programming packages for stations. Football on the other hand, grew in popularity hand in hand with television.

How does this relate to your marketing? Maybe nothing. But, consider if there is a media or touchpoint that best showcases your business.

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