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Screen Shot 2014-06-27 at 2.23.31 PMGuest Relations Marketing will be extending our ‘Zealotry Marketing’ practice by taking on a new assignment – handling online customer service issues for client Milani Cosmetics. This assignment is an unusual twist for a traditional marketing or ad agency. Typically, agencies handle the external media brand communications, but not the follow-up.

In this particular case, Milani views the online service as a logical extension to the social media work already being handled by GRM. Our ability to respond quickly and in brand voice was critical to their decision to place this additional program with GRM.
For us, it is a validation of not only our relationship and work to-date with Milani, but the increasing value of building marketing from the basis of referral. As we like to say, turning customers into Zealots.
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Summertime is FINALLY here. You know what that means: Sunshine. Swimming. Margaritas. Interns Galore. This Summer, Guest Relations Marketing has added to the team two new interns. World, meet Melissa and Alex.

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Melissa Lummus
Lover of tea-cup pigs.
Hater of all-things seafood.
Whiz on the golf course.
Terrified of the ocean.

Melissa just graduated from The University of Alabama with her Bachelors in Marketing. Melissa is most looking forward to starting a career in an industry that is always changing. “I loved the idea of working in a fast-paced environment, being challenged and having the opportunity to work with a variety of clients in different industries,” says Melissa. “I look forward to building relationships with clients and working with them to achieve their goals.”

atlmkt-showroomBesides this internship at Guest Relations Marketing (obviously) the highlight of Melissa’s professional career has been her involvement with the America’s Mart Tradeshow last Summer. She attended a press walk-through with a magazine and later worked with that magazine to set up an article about products.

Melissa is a Zealot for:
Alabama Football, Atlanta Braves, Shopping & the Lake

Melissa’s Bucket List includes:
Attend The Masters
Attend The Kentucky Derby
Travel to Spain and Ireland

 

 
Alexandra Holzworth
Rocks out to country music. Constantly.
Believes the best present is an “experience.”
Puts ketchup on almost anything remotely socially acceptable.

Alex is a Senior at the University of Georgia, double majoring in Communication and Advertising. She became interested in journalism at a young age. “Throughout middle and high school, I watched Rory Gilmore on Gilmore Girls most every day. When I decided to attend the University of Georgia, I knew I wanted to be a part of UGA’s Grady College of Journalism and Mass Communications,” says Alex. “I aspire to someday work as a creative in advertising. My dream is to help build and write ad campaigns that change hearts and minds in addition to sales.”

378500_366593856764174_532844088_nAs a lover of music, she is still actively involved with Mother Plug Music — a company dedicated to promoting artists in the Athens, GA and Birmingham, AL music scene. “Mother Plug Music was my first internship,” says Alex. “In 2012, the company was nothing more than a Facebook page that shared links to band’s websites. Now, Mother Plug provides users with a concert calendar, promotes artists’ albums on iTunes and works to sell tickets to their shows. We’re even hosting our very first concert starring Anders Osbourne on August 14 at Birmingham’s Avondale Brewing Company. Seeing Mother Plug Music and my responsibility within the company grow has been one of my most rewarding experiences of my life.”

Alex is a Zealot for:
theSkimm, Disney, Heinz & Mad Men

Alex’s Bucket List includes:
Hike the entire Appalachian Trail
Attend the Cannes Lions International Film Festival

We are looking for one person to serve as the “online concierge” for a major cosmetics company.  You will be working for a brand marketing agency. We are creating this position at the request of our client. The right person is great at problem solving. Relishes the challenge of turning customers with problems or questions into customers that are great referral agents.

Primary Skills:
*  understanding / experience in hospitality service
*  ability to be a good conversationalist via email and in social media
*  some work/understanding of social media platforms desired
*  excellent team player
*  understanding and appreciation for what makes a great brand experience
*  flexible and adaptable: as this is a newly created role, we will need to be entrepreneurial – learn and adapt quickly

This is a full-time salaried position with benefits, including health insurance, paid vacation and IRA.
Position is housed in our office in Midtown Atlanta.

To apply for the position, please send a cover letter and resume to Mike Tyre at mtyre@guestrelationsmarketing.com.

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If the adage “add more talented people than you” is true, then GRM is doing it right.

We welcome Alexis Foster to our staff as Marketing Coordinator. Alexis hails from University of Tennessee (SEC fans, please keep the catcalls down), graduating Summa Cum Laude with a PR and Communications emphasis. In addition to her academic endeavors, Alexis’ talents include making it as a finalist on the ABC show Duets and sharing a doubles state tennis championship with her twin sister. Yep, already picked my partner for the next tennis outing.

The Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing.

The inaugural seminar in February was well-received by a full house. If you are looking for tips, techniques and understanding of how to use social media in your business, then this is the one-day learning seminar for you.

Click here to learn more and sign up for the next scheduled events on March 20 and April 24.

Further questions? Call 404.343.4377.

Some interesting characteristics you should expect of an 8-year-old:

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  • finger control is quite refined
  • stamina increases; can run and swim further
  • can converse at an almost adult level
  • seeks to understand the reasons for things
  • thinking is organized and logical
  • has strong need for love and understanding, especially from mother
  • can be helpful, cheerful, and pleasant as well as rude, bossy, and selfish
  • impatient; finds waiting for special events torturous
  • favors group play, clubs, and team sports; wants to feel part of a group
  • can be obsessed with, and motivated by money

Why do we mention this?  GRM became 8 years old on March 1st.  And, yes, many of those characteristics likely apply to us.

Looking for a quick primer on how to use social media in your job? The Bootcamp seminar will give you the steps and confidence to jump into the social media arena. Whether social media is an area that is a part of your responsibilities or you simply want to be more knowledgeable on how to manage staff, vendors or marketing programs, The Bootcamp offers a superb learning opportunity.

Screen Shot 2014-01-15 at 5.01.49 PMThe Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing. Each seminar is limited to 20 participants to ensure personalized learning. Seminars begin promptly at 9:00 am, at the Terry College of Business Executive Education Center in Buckhead, and concludes at 4:00 pm. Lunch and parking validation is provided. Participants are encouraged to bring a wireless laptop computer or tablet as real-time applications and examples will be explored.

We have limited spots for this program, but ask you to share with those who might benefit from this program. The Bootcamp is offered:

Tuesday, February 18th
Thursday, March 20th
Thursday, April 24th

Click here to learn more or register for The Bootcamp.

According to the hair care company, Pantene, 70% of men think that women need to downplay their personality to be accepted in the workplace.

Other alarming statistics have been published recently by PEW Research Center that involve working mothers, stating that women are much more likely than men to experience family-related career interruptions and that these interruptions hurt their career progression.

Additionally, the Stanford Graduate School of Business has published a gender related study that addresses the perception bias of men and women in the workplace. In the research, a case study of Heidi Roizen, a successful venture capitalist was shared with a group of students. Afterward, the students were surveyed, and though Heidi and Howard were found equally competent, the students found Howard much more likeable.

This commercial, created by Pantene, addresses the issue that women face when they refuse to give in to the labels that hold them back. “Because when you stand strong, you shine.”

What do you think about these double standards that Pantene has addressed?

Are You That One Intern We’re Looking For?

Why do you want to intern?

You’re looking for an opportunity to gain school credit?

You are seeking to get real-world experience?

You’re ready to launch your career?

You had an advertising campaigns class and really liked it?

Mom or Dad said you have to get out of the house and do something?

Those are all nice reasons. But those are not us.

We’re looking for one intern. That one.

We’re about creating more zealots for our clients.

We’re zealots for our clients.

We’re zealots about our work.

Our intern? That one?

A zealot. A zealot for inventing, creating, solving, satisfying and doing.

Our interns are on the firing line.  No hiding here.

No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity.

We’re looking, too. For that one.

Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life.

Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens.

Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work.

Guest Relations Marketing is almost eight years old. And our track record with interns is pretty stellar. Two we’ve hired permanently. Two have really awesome jobs. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns.

Nothing fancy here. Just one great opportunity. For one great intern. Are you the one?

Tell us why. Submit your resume, cover letter, writing samples and what you are a zealot for.  Email April: avoris@guestrelationsmarketing.com.

Guest Relations Marketing is growing! Yes, big news for us back at the brand shop. As a result, we’d like to give somebody an extraordinary Christmas gift… a new job!

We are currently looking to hire somebody for an entry level position. However, those with 1-2 years of experience should also apply. Below is more information:

Job Description:

Guest Relations Marketing is seeking an entry level marketing coordinator, responsible for executing marketing tasks through day to day activity in social media, production, online communications, and other traditional marketing. The new member will be responsible for supporting our team on daily client projects as well as providing administrative support.

 

Desired Skills and Experience

• Bachelor’s degree required with a concentration in marketing or advertising

• Superb writing skill including the ability to convey a witty warm and clever voice across multiple platforms

• Exceptional verbal communication skills

• Passionate about what you do

• Experience with social media

• Desire to learn and grow

• Organized

• A Creative thinker

• Exude zealotry qualities

• Ability to multi-task and manage a diverse workload with shifting deadlines and priorities

• A sense of humor

 

Compensation and Incentives:

This is an Entry level position. Compensation is dependent on experience and how well you sell yourself.

Base salary and overall bonus will be reviewed annually and adjusted based on overall agency financial performance and situation.

100% Health and Dental Insurance to Employee.

10 days paid vacation.

13 paid holidays.

Paid training allowance (to be established) for continuing education related to this position.

 

About Guest Relations Marketing

GRM is at heart a brand marketing agency, focused on building programs that drive referrals.  Our approach is to build more “zealots” for our clients’ brands and products.  We’ve coined it, “Zealotry Marketing.” Customer engagement is key to referral – strengthening the relationship between client and their “zealots”; among and through zealots (to their contacts); building new zealots through engagement and targeting like-minded prospects.

Visit www.guestrelationsmarketing.com for more.

To be considered for this position please email April Voris – avoris@guestrelationsmarketing.com with cover letter, resume, writing samples and what you are a zealot for.

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