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Summertime is FINALLY here. You know what that means: Sunshine. Swimming. Margaritas. Interns Galore. This Summer, Guest Relations Marketing has added to the team two new interns. World, meet Melissa and Alex.
Lover of tea-cup pigs.
Hater of all-things seafood.
Whiz on the golf course.
Terrified of the ocean.
Melissa just graduated from The University of Alabama with her Bachelors in Marketing. Melissa is most looking forward to starting a career in an industry that is always changing. “I loved the idea of working in a fast-paced environment, being challenged and having the opportunity to work with a variety of clients in different industries,” says Melissa. “I look forward to building relationships with clients and working with them to achieve their goals.”
Besides this internship at Guest Relations Marketing (obviously) the highlight of Melissa’s professional career has been her involvement with the America’s Mart Tradeshow last Summer. She attended a press walk-through with a magazine and later worked with that magazine to set up an article about products.
Melissa is a Zealot for:
Alabama Football, Atlanta Braves, Shopping & the Lake
Melissa’s Bucket List includes:
Attend The Masters
Attend The Kentucky Derby
Travel to Spain and Ireland
Rocks out to country music. Constantly.
Believes the best present is an “experience.”
Puts ketchup on almost anything remotely socially acceptable.
Alex is a Senior at the University of Georgia, double majoring in Communication and Advertising. She became interested in journalism at a young age. “Throughout middle and high school, I watched Rory Gilmore on Gilmore Girls most every day. When I decided to attend the University of Georgia, I knew I wanted to be a part of UGA’s Grady College of Journalism and Mass Communications,” says Alex. “I aspire to someday work as a creative in advertising. My dream is to help build and write ad campaigns that change hearts and minds in addition to sales.”
As a lover of music, she is still actively involved with Mother Plug Music — a company dedicated to promoting artists in the Athens, GA and Birmingham, AL music scene. “Mother Plug Music was my first internship,” says Alex. “In 2012, the company was nothing more than a Facebook page that shared links to band’s websites. Now, Mother Plug provides users with a concert calendar, promotes artists’ albums on iTunes and works to sell tickets to their shows. We’re even hosting our very first concert starring Anders Osbourne on August 14 at Birmingham’s Avondale Brewing Company. Seeing Mother Plug Music and my responsibility within the company grow has been one of my most rewarding experiences of my life.”
Alex is a Zealot for:
theSkimm, Disney, Heinz & Mad Men
Alex’s Bucket List includes:
Hike the entire Appalachian Trail
Attend the Cannes Lions International Film Festival
When you think of buying a car, what comes to mind? For many, it’s stress. Hours of wasted time. The dread of dealing with a dishonest car salesman. I’m a planner, so when my car was reaching the end of its life last year, I visited virtually every dealership in town to find the vehicle that would replace my once-trusted sedan. And along with those visits I witnessed a few questionable car-dealership practices of my own. Once I decided the Ford Focus was in-fact the car for me, there was no question in my mind where I was going to purchase it – Allan Vigil. Although I have a unique relationship with the dealer, Allan Vigil is unlike the vast majority of the dealerships I visited. The facilities are amazing and the employees are all kind, knowledgable individuals who are simply there to help you. They’re normal people! So when it came time for a new television campaign for Allan Vigil, we decided to take a different approach. Since Allan Vigil is the “anti-dealer,” The Vigilante was born. Bad dealers beware; The Vigilante is a hero of the people. Always suited-up, The Vigilante is constantly on the lookout to rescue people from bad dealership practices. A silent hero, he swoops in during a time of crisis and hands over a Vigilante card informing the customer where they can go to be treated right: Allan Vigil. This campaign has hit a cord with customers; presenting a very relatable – and oftentimes uncomfortable – situation in a lighthearted manner. Since the first TV spot aired more than three months ago, the dealership has receiving nothing but glowing feedback. What are you waiting for? It’s time to meet The Vigilante.
Client CURE Childhood Cancer has a lot of amazing supporters. And one of GRM’s favorites is NFL Linebacker Gary Guyton. For Gary, watching kids fighting cancer truly touches his heart. He’a a Zealot for sure. That’s why Gary has rallied some of his NFL friends and joined forces with CURE for their May 5th event Lauren’s Run & CURE Annual Picnic.
Check out some of the great commercials we filmed with Gary and 11Alive. It was a fun day on set for all of us – and the kids.
Super Bowl Sunday is an ad junkie’s dream. It’s one of the only times of the year that the general population actually looks forward to the commercial break. As for GRM, our eyes were certainly glued to the set. We asked some of our team to share with us their top picks. Here’s what they had to say:
Tide: “Miracle Stain”
My pick is the Tide miracle stain. It was not only entertaining, but was relevant. It was over the top, but if you are a sports loving obsessed fan (like I am with the REAL TIDE!) then you can highly relate to the comedy of the whole thing. And the payoff was classic and a brilliant way to bring you back to what was being advertised and you actually remember the product. What a concept.
Wonderful Pistachios: “Get Crackin'”
Funny, entertaining. Identified product with being fun and lively. Yet, also got a major point of difference – pistachios have to be cracked. They almost always come packaged still in a shell. They played that up in a fun way.
Kia: “Space Babies”
A commercial filled with baby animals. Come on. How can you NOT love it? The spot actually started out a bit slow for me. But as soon as they hit the montage of astronaut babies screaming as they penetrated the atmosphere, I was chuckling along with the rest of my living room full of twenty-somethings. The spot ended perfectly, with a nice shot of the third row backseat. Plenty of space for more babies in the Kia Sorento!
Taco Bell: “Viva Young”
I am in LOVE with this clever ad by Taco Bell. Known as a place to get a fourth meal, the company added a whole new dimension to the campaign when they released this commercial during the Super Bowl. Think a fourth meal is only for 20 somethings? WRONG! These old folks show us that it doesn’t matter what your age, you can enjoy Taco Bell (and a night on the town) even in your 80s! I admit, every time I watch this video I literally LOL. Genius marketing, with almost 1.2 million views in a week to prove its brilliance!
As both an ad guy and a fan of the violence and mayhem of football, I see the Super Bowl as two awesome pinnacles in one. It is a contest between the two best American-style football teams on earth, and a contest between advertising agencies that will attempt to set new bars for communication. My top of the heap was the Mercedes CLA spot that featured a pale Willem Dafoe as old Scratch himself. For me, it was the kind of spot that belongs in the Super Bowl. It was memorable for the right reasons, made the right point, showed the product a lot. Basically, it made us lusty for a CLA, which is the exactly what it should have done. Also, it’s just plain fun to spoil Satan’s fun.
Heartfelt! It really evoked emotion. Love. Who doesn’t want to be loved? And the bond between those who love. Plus, I’m a native of St. Louis and am proud of my hometown; the hometown of Anheuser Busch!
Dodge Ram: “Farmer”
I found this very patriotic; more-so than the jeep spot. The photography was beautiful and it was very well written. If the Dodge truck is tough enough for our farmers, that says a lot for the truck.
With Hurricane Sandy devastating the Northeast last week, I find myself clicking through photo albums of the destruction, curious to catch a glimpse of what these people are going through. Studying the photos, I can’t help but think of my experience living in Tuscaloosa last year when a massive tornado leveled so much of my beloved town. When I think about the weeks – and months – after the storm, the destruction isn’t the only thing that stands out in my mind. I remember the groups, individuals, and brands that swarmed the city to help those in-need.
Imagine being without electricity – totally disconnected – during a time of destruction. You’re unable to turn on the TV and check the status of your city. Unable to read the news on your laptop. Unable to pick up your cell phone and text your friends and family. That’s where Duracell stepped in, setting up PowerRelief mobile charging stations near areas of destruction. Whether it’s Tuscaloosa, AL or Battery Park, NY, Duracell provides a free place for individuals to charge their electronics, use computers with internet access, and watch live TV news coverage.
After a natural disaster, roads are littered with nails, glass, and sharp wooden shards. Whether it’s your car or an emergency truck making its way down the street, avoiding a flat tire is nearly impossible. BFGoodrich Tires offered assistance, setting up an emergency repair station for individuals and emergency vehicles whose tires were punctured driving through areas of destruction.
During a time of devastation, the Tide Loads of Hope station rolls into town, bringing with it more than 32 energy-efficient washers and dryers. Families drop off their laundry and the Tide crew washes, dries, and folds the clothing for free. Why does Tide do this? “Because, as we’ve learned, sometimes even the littlest things can make a big, big difference.”
For these brands to offer assistance in times of need simply makes sense. These aid stations fit organically with each brand and are undeniably beneficial for the victims whose lives have been directly impacted by the storm. Not only that, but they are infinitely valuable for a brand’s reputation. Whether it’s media coverage of the generosity or the brand’s ability to help a few thousand people – and along with it create new brand Zealots – the benefits are through the roof.
Just look at me. Duracell, Tide, and BFGoodrich stick out so vividly in my memory, I’m telling you about them right now. If that’s not Zealotry in-action, I don’t know what is. Hats off to the brands who are offering their aid during times of need. Do you have stories of other brands who have offered assistance? I’d love to hear what you have to say.