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March 13, 2014 in Marketing, Social Media | Tags: Facebook Marketing, measuring social media, Social Media, social media planning, successful social media | by Guest Relations Marketing | Leave a comment
Not sure exactly how to get a social media program going, or getting tepid results to date? Here are some simple, yet fundamental steps in heading your social media program in the right direction.
1. Know where your target is … go to those platforms. Like a traditional media buy, be effective in one platform before you simply jump into all. Have a plan.
2. Understand what content is appropriate for each platform. What is going to be viewed as an interruption and what will be viewed as engaging? Build a content calendar that fits the platform.
3. Having said that, most orgs and companies now need to have some Facebook and Twitter presence. Build your following.
4. If your business is not currently engaged in social media or the results are tepid, then enlist outside resources. We plan programs, consult with client staff on executing internally or deliver turn-key programs.
5. Establish a clear short-term and intermediate goal(s). Social media is measurable and there IS a value to followers, engagement and increased web traffic. What do you want to acheive through social media? Chances are great your goal is measurable and a return on investment can be established.
Determine what makes the most sense for your business. But do something. Or, be left behind competitively.
December 3, 2012 in Guest Relations Marketing, Social Media | Tags: Facebook Marketing, Guest Relations Marketing, Social Media, social media marketing, Twitter, Why should CEO's use social media | by Sarah Crytzer | Leave a comment
Recent blog from Harvard Business Review expounded the virtues of CEOs using social media. They cited several facts, some of which don’t exactly make the case. For instance, LinkedIn was the most used medium (26% of CEOs surveyed), however only 4% use Twitter. Another study predicts CEO use of social media will rise from 16% to 57% in the next 5 years.
First, social media is about accountability if nothing else. Where does “the buck stop” in a company? With the CEO of course. Companies that engage in social media are 82% more likely to be trusted. Want to be trusted? Want to convey authenticity? Play in social media.
And, CEOs love insights … into their customers, how their products are perceived and “what could be.” Social media, unlike any other media, offers the opportunity for spontaneous research. Without the recruitment, the staging or the pretense. Most importantly, the CEO that engages in such forums, not only gains a new appreciation about his customers’ perceptions, he will gain brownie points in terms of referral. How likely will a customer tweet or post an online discussion they have with the company’s CEO? How will their followers view the company?
As CEOs discover that social media offers traditional tasks they personally value, more will jump on the bandwagon.