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Screen Shot 2014-06-27 at 2.23.31 PMGuest Relations Marketing will be extending our ‘Zealotry Marketing’ practice by taking on a new assignment – handling online customer service issues for client Milani Cosmetics. This assignment is an unusual twist for a traditional marketing or ad agency. Typically, agencies handle the external media brand communications, but not the follow-up.

In this particular case, Milani views the online service as a logical extension to the social media work already being handled by GRM. Our ability to respond quickly and in brand voice was critical to their decision to place this additional program with GRM.
For us, it is a validation of not only our relationship and work to-date with Milani, but the increasing value of building marketing from the basis of referral. As we like to say, turning customers into Zealots.

CURE Childhood Cancer’s Annual “CURE’s Kids Conquer Cancer One Day at a Time” campaign just completed its third year. This year was the most successful year yet, inspiring hundreds of donors to join the fight against childhood cancer.

During the month of September, CURE Childhood Cancer honored and remembered children affected by cancer; these children representing the 12,700 children diagnosed each year. The money raised from this campaign is directed towards children’s cancer research, in hopes of someday finding a cure.

This campaign, promoted through Social Media and Online, raised $263,000 this year alone, and more than $640,000 collectively in the last 3 years, while at the same time almost doubling database numbers.

Just another example of the power of tapping into the Zealots for your brand (or cause), in combination with an emotionally driven fundraising campaign.

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