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Guest Relations Marketing will be extending our ‘Zealotry Marketing’ practice by taking on a new assignment – handling online customer service issues for client Milani Cosmetics. This assignment is an unusual twist for a traditional marketing or ad agency. Typically, agencies handle the external media brand communications, but not the follow-up.
November 17, 2011 in Case Studies, Guest Relations Marketing, Marketing, Social Media, Zealotry in Action | Tags: CURE Childhood Cancer, CURE's Kids Conquer Cancer One Day at a Time, Guest Relations Marketing, Online, Social Media, Zealots | by Guest Relations Marketing | Leave a comment
CURE Childhood Cancer’s Annual “CURE’s Kids Conquer Cancer One Day at a Time” campaign just completed its third year. This year was the most successful year yet, inspiring hundreds of donors to join the fight against childhood cancer.
During the month of September, CURE Childhood Cancer honored and remembered children affected by cancer; these children representing the 12,700 children diagnosed each year. The money raised from this campaign is directed towards children’s cancer research, in hopes of someday finding a cure.
This campaign, promoted through Social Media and Online, raised $263,000 this year alone, and more than $640,000 collectively in the last 3 years, while at the same time almost doubling database numbers.
Just another example of the power of tapping into the Zealots for your brand (or cause), in combination with an emotionally driven fundraising campaign.