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When you think of buying a car, what comes to mind? For many, it’s stress. Hours of wasted time. The dread of dealing with a dishonest car salesman. I’m a planner, so when my car was reaching the end of its life last year, I visited virtually every dealership in town to find the vehicle that would replace my once-trusted sedan. And along with those visits I witnessed a few questionable car-dealership practices of my own. Once I decided the Ford Focus was in-fact the car for me, there was no question in my mind where I was going to purchase it – Allan Vigil. Although I have a unique relationship with the dealer, Allan Vigil is unlike the vast majority of the dealerships I visited. The facilities are amazing and the employees are all kind, knowledgable individuals who are simply there to help you. They’re normal people! So when it came time for a new television campaign for Allan Vigil, we decided to take a different approach. Since Allan Vigil is the “anti-dealer,” The Vigilante was born. 379602_461850640574872_439985482_n Bad dealers beware; The Vigilante is a hero of the people. Always suited-up, The Vigilante is constantly on the lookout to rescue people from bad dealership practices. A silent hero, he swoops in during a time of crisis and hands over a Vigilante card informing the customer where they can go to be treated right: Allan Vigil. This campaign has hit a cord with customers; presenting a very relatable – and oftentimes uncomfortable – situation in a lighthearted manner. Since the first TV spot aired more than three months ago, the dealership has receiving nothing but glowing feedback. What are you waiting for? It’s time to meet The Vigilante.

Continuing our blogger outreach with Allan Vigil Dealerships, this week I was given the task of taking a 2013 Mustang for the day to pick-up 365 Atlanta founder, Maura Neill. What can I say? I have a rough job.

So when you give someone a sports car, what do you expect them to do?

1. Drive fast.

2. Host a photo shoot.

Well, folks. I’m not here to let you down.

Drive Fast

I’ve never had a speeding ticket and made the decision that today wasn’t going to be my first. Although I came nowhere close to testing the Mustang’s limits, I will say the acceleration was amazing. While you’re questioning whether or not this car has any get-up-and-go, take a look in the rearview mirror. You’ve already left them in the dust.

Working with Allan Vigil Dealerships, I’ve looked under the hood of a handful of vehicles. I may not know a lot about engines, but I know one thing. This one is HUGE.

See? It’s pretty.

My overall impression of the Mustang? This car looks like art. And when you drive it, it’s your masterpiece.

Host a Photo Shoot

So Sarah and I left work a few minutes early to allow ourselves adequate time for a photo shoot. Don’t judge. You would do the same.

Sarah’s overall impression? “The Mustang is so pretty, it made me feel like a model. But then again, maybe I should just stick to marketing.”

Sarah + Amanda + Mustang + Instagram = You’re Welcome.

Sit back and enjoy the photoshoot.

Who says you can’t appreciate rims while you’re wearing loafers?

2013 Mustang GT California Special. I may have fallen in love.

Sarah’s new profile pic.

Don’t forget to bring a pony-tail holder if you’re planning on driving with the top down. It gets windy.

Perhaps Sarah should stick to marketing.

Come on. You know you’d take this picture too.

My parting thoughts? My time with the Mustang has been too short-lived and I am incredibly jealous of all the fun Maura is going to have with it this week. I’m blogging, too. Can I have it for a full week? Pretty please?

You can follow along with all of the fun Atlanta-area bloggers are having with vehicles from Allan Vigil Dealerships by searching for #AllanVigil on Twitter.

Here at Guest Relations Marketing, we’re Zealots for having fun. With that said, we are thrilled to work alongside Allan Vigil Dealerships as part of their exciting, Summer promotion.

We love the new line of Fords so much that we want the whole world to know about them. So what did we do? Contacted local bloggers, of course.

We asked a handful of prominent Atlanta-area bloggers if they would like to drive a new vehicle for a week. As you can imagine, it wasn’t a hard sell. Each week, I’ll pick up one of our blogger pals and drive them to Allan Vigil Ford Lincoln located in Morrow, GA. The blogger will take a car for a week – and simply put – have fun!

Will they love the car? Will they hate it? We’ll soon find out.

Today I picked up a shiny new 2013 Ford Edge to chauffeur our first blogger, Chad Elkins. And since I had a new car at my fingertips, it’s only fair that I take it for a test drive of my own. So Sarah and I took the Edge out for lunch and made a detour in the lovely Ansley Park:

My reaction? The Edge feels like a spaceship. In the best possible way. Cameras, touch screens and voice control galore.

Sarah’s reaction? “The Edge just feels so fun. It inspired me. Maybe a little too much.”

We can’t wait to hear what our bloggers think about their vehicles and I can’t wait to pick up my new ride for next week. Stay tuned.

Guest Relations has – and we love it.  Specifically, Allan Vigil Ford Lincoln Mercury has brought on our agency to manage their entire marketing program.

Vice President, Mike Vigil commented, “We want to deliver a superior customer experience and love the hospitality perspective Guest Relations brings to our business.   We’ve had agencies that knew the automotive business.  We like the fact that they understand how to connect marketing to what we want to be as a brand.”

Allan Vigil Ford Lincoln Mercury has a terrific history of being a trusted business partner in the community, and Ford is now simply delivering the best value vehicles on the road.  That is a great combination to work with. Stay tuned – we are working on a new campaign that will break all stereotypes of dealer marketing and advertising.

Guest Relations has – and we love it.  Specifically, Allan Vigil Ford Lincoln Mercury has brought on our agency to manage their entire marketing program.  Vice President, Mike Vigil commented, “We want to deliver a superior customer experience and love the hospitality perspective Guest Relations brings to our business.   We’ve had agencies that knew the automotive business.  We like the fact that they understand how to connect marketing to what we want to be as a brand.”

Allan Vigil Ford Lincoln Mercury has a terrific history of being a trusted business partner in the community, and Ford is now simply delivering the best value vehicles on the road.  That is a great combination to work with. Stay tuned – we are working on a new campaign that will break all stereotypes of dealer marketing and advertising.

Ford is my dad’s brand.   But, I grew up in the age of sleek, sexy imports.   Those “foreign” cars our parents wanted no part of.  And,  our initial experience with those import brands was repaid with current styling, the latest gadgets, reliability and the right image.

Yet, today, I officially went to the other side and am here to announce I’m officially a Zealot for Ford.   Why?   Ford announced today it will produce an electric Focus for sale in 2011 and have four electric vehicle models by end of 2012.

So, I became an official Zealot and I’ve yet to see these new vehicles or really know too much about them.   I became a Zealot because Ford has introduced behaviors that resonate about core values to me.

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