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Is this going too far or is it inline?  Should TripAdvisor be accountable for comments posted by its users?  Read the below article posted on Tnooz today and tell us what you think.

It isn’t often that you get a lot of candor from TripAdvisor about the hazards of user-generated content, but parent company Expedia says TripAdvisor “faces potential liability” for content users post in reviews, blogs, comments and social media.

Expedia isn’t saying there is any immediate litigation in the offing, but warns “there is no guarantee that the company [TripAdvisor] will avoid future liability and potential expense for legal claims based on the content available on TripAdvisor’s websites.”

If TripAdvisor doesn’t successfully defend itself from such legal claims, it could face liability for “defamation, libel, negligence, copyright or trademark infringement or other legal theories” based on a variety of laws in the U.S. or abroad, Expedia says.

In 2010, there was talk of hotels preparing a defamation lawsuit against TripAdvisor, but it hasn’t materialized so far.

The disclosure about potential liabilities came as part of an Expedia Inc. financial filing in connection with its proposed spinoff of TripAdvisor into a public company. The transaction, subject to shareholder approval, would be completed before the end of 2011.

Like Expedia, a new, publicly traded TripAdvisor would be controlled by Barry Diller, who would be the chairman and senior executive of both Expedia and TripAdvisor. Expedia Inc. president and CEO Dara Khosrowshahi would be a TripAdvisor director, as would Stephen Kaufer, TripAdvisor’s president and CEO.

The Securities and Exchange Commission filing had some interesting tidbits about the Expedia-TripAdvisor relationship.

Expedia says it is TripAdvisor’s largest customer and the $171 million [$166 million for CPC and $5 million for display] that Expedia spent in 2010 to advertise on TripAdvisor accounted for 31% of TripAdvisor revenue.

The two companies have negotiated a host of agreements to run for a year after the spinoff, and Expedia notes it plans to reduce its ad spend on TripAdvisor sites 2% to 5%.

Other risks for TripAdvisor cited by Expedia include a reduction of traffic because of Google’s development of Google Places and the possibility that TripAdvisor’s entry into the vacation rental market may not be successful. In this regard, Expedia obliquely references HomeAway:

Furthermore, a larger competitor exists in the vacation rental space, with significantly more users and listed properties, and new competitors with significant financial resources are continually emerging. If property owners and managers do not perceive the benefits of marketing their properties online or marketing their properties with several intermediaries, then the market for TripAdvisor’s services may not develop as expected, or it may develop more slowly than expected, either of which would slow the growth of TripAdvisor’s business and revenues

lg.php.gifposted on Tnooz by Dennis Schaal

 

While most “loyalty” programs in hospitality these days don’t truly equate to true customer loyalty, stash rewards seems to have a model that might actually engage travelers and compete with the big players.

What do you think? Would you be likely to participate in this loyalty program amidst independent resorts & hotels? What independents are you a Zealot for currently that you’d like to see in the mix?

As shared from reveries.com…http://www.reveries.com/stash-rewards

Stash Rewards
A former Expedia executive is launching a loyalty program that enables independents to compete with the big hotel chains, reports Elizabeth Olson in the New York Times (8/3/10). Jeff Low, along with “e-commerce veterans of Amazon, Microsoft and Zillow … has signed up 79 hotels in 63 cities” in Stash Hotel Rewards. All of the participating properties have three-star ratings or higher, and the idea is to give travelers more choices.

“Travelers said they often felt forced to make a frustrating trade-off,” says Jeff. “An independent hotel offers a more memorable, personalized guest experience, rather than the same bland room and identical bed in the big-box hotel just to earn points.” The concept is poised to work equally well for the hotels: “Independent hotels can now say that we’ve got what you’re looking for, and there’s also something in it for you, the traveler,” says Jan Freitag of Smith Travel Research.

The independents certainly could use a boost. Occupancy at independent hotels dropped 8.9 percent last year and rates dropped by 9.5 percent, according to Smith Travel. The Stash Network is less expensive for hotels than other online booking sites, which typically charge 25 percent per booking, versus seven percent via Stash. Jeff Low says he hopes to have signed an additional 200 upscale independents by next year, which would put Stash in a league with Hyatt, which has 240 properties, and on the trail of Starwood, which has 500 in the US.

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