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BMW. The ULTIMATE driving machine.  They don’t care what others think about their owners’ attitudes towards their car.   And, yes there is an attitude and a swagger to a BMW owner.

Apple. Think DIFFERENT.   Uh, are you a nice, don’t make waves corporate type?   Check in at the Dell stand dude.  Mac people are more creative and smarter.  Just ask them.

Jif Peanut Butter. Only a abusive mother would not buy Jif for her family.  After all, choosy moms choose Jif.

Coca-Cola.
First, Pepsi ran campaigns for years touting blind taste test wins.  And, arguably the biggest market research faux pas was about replacing brand Coke with “New Coke.”   Coca-Cola Zealots would rather go without than drink a competitive brand replacement.   For a soft drink that costs less than a buck at retail and with a myriad of competitors, this brand has many fans that believe you are desecrating their family lineage if you offer them anything other than a Coke.

Green Bay Packers. You probably know the “Cheeseheads” have a waiting list to endure sub-zero degree game (and tailgating) conditions. And, they consider the all-time Packer – Brett Favre – a traitor, because he “deserted” to a rival team.   Did you know they have a “FANS” hall of fame?  Or, that the team is a non-profit and owned by the community?  Packer fans are legendary and unique to all of sports.

What are your top 5 Zealotry Brands? Share them with us…

The bottom of our office building houses several good, locally-owned restaurants. While our choices aren’t exactly endless, they all certainly have two things in common – they’re convenient, quick & all serve Coca-Cola products.

Not unusual for Atlanta, but Coke has done something clever to help promote themselves and support these local restaurants at the same time. When you walk near any of the restaurants it is quickly apparent that Coke is the beverage of choice. They have branded umbrellas, signs, fountains, counter tops, menus, tablecloths, drink coolers, even Specials of the Day that include your favorite contoured bottle of choice.

Great for Coke, surely more than just a splash of branding. But, also great for the restaurants, who I’m certain got these things complimentary for serving Coke, or at least deeply discounted where they would have to go find them & pay more otherwise.

Especially in a tight economy, finding mutually beneficial ways to support your customers is a great way to build Zealots for your brand at the same time!

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Guest Relations Marketing
Transforming Prospects to Guests, and Guests to Zealots

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