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When you think of buying a car, what comes to mind? For many, it’s stress. Hours of wasted time. The dread of dealing with a dishonest car salesman. I’m a planner, so when my car was reaching the end of its life last year, I visited virtually every dealership in town to find the vehicle that would replace my once-trusted sedan. And along with those visits I witnessed a few questionable car-dealership practices of my own. Once I decided the Ford Focus was in-fact the car for me, there was no question in my mind where I was going to purchase it – Allan Vigil. Although I have a unique relationship with the dealer, Allan Vigil is unlike the vast majority of the dealerships I visited. The facilities are amazing and the employees are all kind, knowledgable individuals who are simply there to help you. They’re normal people! So when it came time for a new television campaign for Allan Vigil, we decided to take a different approach. Since Allan Vigil is the “anti-dealer,” The Vigilante was born. 379602_461850640574872_439985482_n Bad dealers beware; The Vigilante is a hero of the people. Always suited-up, The Vigilante is constantly on the lookout to rescue people from bad dealership practices. A silent hero, he swoops in during a time of crisis and hands over a Vigilante card informing the customer where they can go to be treated right: Allan Vigil. This campaign has hit a cord with customers; presenting a very relatable – and oftentimes uncomfortable – situation in a lighthearted manner. Since the first TV spot aired more than three months ago, the dealership has receiving nothing but glowing feedback. What are you waiting for? It’s time to meet The Vigilante.

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Why do you want to intern?

You’re looking for an opportunity to gain school credit?

You are seeking to get real-world experience?

You’re ready to launch your career?

You had an advertising campaigns class and really liked it?

Mom or Dad said you have to get out of the house and do something?

Those are all nice reasons. But those are not us.

We’re looking for one intern. That one.

We’re about creating more zealots for our clients.

We’re zealots for our clients.

We’re zealots about our work.

Our intern? That one?

A zealot. A zealot for inventing, creating, solving, satisfying and doing.

Our interns are on the firing line.  No hiding here.

No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity.

We’re looking, too. For that one.

Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life.

Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens.

Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work.

Guest Relations Marketing is almost six years old. We’re still a kid. And, we only recently instituted our intern program. So, what is our track record? We’ve had three interns. Two we hired permanently. The third? Currently working for an online agency. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns.

Nothing fancy here. Just one great opportunity. For one great intern. Are you the one?

Tell us why. Email April: avoris@guestrelationsmarketing.com.

______________________________________________________________________________

The requirements:

Primary Objectives of the Program:

  • Provide a “real world” learning experience
  • Cross-platform training & project execution

Program Opportunities & Requirements:

  • Intended as major course credit/learning
  • Available starting:  February, April, June, September
  • 30 – 35 hours per week / 90-day commitment required
  • Unpaid internship

Basic Duties:

  • Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
  • Develop a project essentially from start to finish, including presentation to the client
  • Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
  • Other as approved by specific program outline

Internship Program May Include:

  • Competitive interview process
  • DISC or other profile analysis
  • Educational platform that may include such topics as:
    • Marketing 101: Agency vs. client-side
    • How to effectively work with your clients
    • Traffic, project management & time management
    • Account planning & research
    • Importance of great creative
    • The new media frontier
    • Social media training
    • Effective e-Communication & database management
    • Presentations, communications, and brand you
  • Networking & industry event opportunities
  • Mid-point and final performance review

Qualifications:

  • Demonstration of high interest/passion for advertising profession
  • Good communication skills, particularly writing ability
  • Flexible, team-oriented
  • Advertising, marketing or related major emphasis
  • Junior, senior or recent graduate

Program Contact:

  • Submit the following three items:
  1. Your resume
  2. One thing you are a Zealot for (and why)
  3. Best example of your writing capabilities

 

Guest Relations Marketing is excited to announce Allan Vigil Ford Lincoln Mercury as a new client.

We will be working with Allan Vigil Ford Lincoln Mercury to craft a Social Media Program for the brand. As with all our clients, we are already at work becoming Zealots for this wonderful brand.

Take a behind-the-scenes peek at our on-going quest to get knee-deep in the brand. While we started with a secret shop of both dealerships, copious notes & observations, getting to know their employees & staff – the gallery below is all about getting to know the product.

The dealership provided us a Ford Flex to get the experience started. We drove it around for over a week, tested out all the bells and whistles and really had a great time getting to experience the product first-hand.

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