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Here at Guest Relations Marketing, we’re Zealots for having fun. With that said, we are thrilled to work alongside Allan Vigil Dealerships as part of their exciting, Summer promotion.

We love the new line of Fords so much that we want the whole world to know about them. So what did we do? Contacted local bloggers, of course.

We asked a handful of prominent Atlanta-area bloggers if they would like to drive a new vehicle for a week. As you can imagine, it wasn’t a hard sell. Each week, I’ll pick up one of our blogger pals and drive them to Allan Vigil Ford Lincoln located in Morrow, GA. The blogger will take a car for a week – and simply put – have fun!

Will they love the car? Will they hate it? We’ll soon find out.

Today I picked up a shiny new 2013 Ford Edge to chauffeur our first blogger, Chad Elkins. And since I had a new car at my fingertips, it’s only fair that I take it for a test drive of my own. So Sarah and I took the Edge out for lunch and made a detour in the lovely Ansley Park:

My reaction? The Edge feels like a spaceship. In the best possible way. Cameras, touch screens and voice control galore.

Sarah’s reaction? “The Edge just feels so fun. It inspired me. Maybe a little too much.”

We can’t wait to hear what our bloggers think about their vehicles and I can’t wait to pick up my new ride for next week. Stay tuned.

Much can be said about the power of tying your business (or brand) to the community or a charitable cause. The relationship created with your target audience, especially the one in your own community, through a good-will event, is intangible compared to any sales tactic.

Allan Vigil Ford Lincoln recently hosted Soap Box on the South Side, a partnership between the dealership and the Dunwoody Kiwanis Club, in an effort to bring the soap box derby to the South Side of the city.

The event was held at the Allan Vigil Ford Lincoln dealership in Morrow, GA, but brought participants and spectators from multiple states. Because the dealership prides itself on community involvement, it was eager to be a part of this great family sport.

With all proceeds benefiting CURE Childhood Cancer, an Atlanta-based non-profit which funds research for childhood cancers, the event was truly one to be proud of. More than 30 racers and their families were overwhelmed by the hospitality of the dealership and the Allan Vigil Ford Lincoln staff, especially the T-Bird employees, who kept the restaurant open late to ensure everyone had a nice meal.

Jimmie Byers traveled from Tallahassee, FL to watch her grandchildren race in the Derby. Jimmie stated, “My son and I both need new Fords, and because of the generosity of the Allan Vigil Dealership and the kindness of the employees, we will definitely make the 250 mile drive from home to purchase our next vehicles here.”

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