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In a time where advertising is not always glamorized (excluding Super Bowl Sunday, of course) one TV show has helped bring back the industry’s cool factor among the general public.

Mad Men.

And while this show may have led to some interesting conversations about how I spend my day at work (No, we don’t drink whisky and smoke cigars all day. Only in the afternoons.) it has brought a lot of welcomed attention to the industry. The show’s stellar ratings have proven that ad-folk and non-ad-folk alike enjoy reminiscing on the glamor, controversy, and history of the advertising industry.

So when I heard about Newsweek’s Mad Men issue, I was giddy. Not only is the magazine’s cover a throwback to the 1960’s design, but the publication is filled with retro ads. Can you imagine being assigned to create an ad for a brand – and make it in-line with how it would have looked in 1965? Best costume contest ever.

Click over to AdAge to check out 22 pages of retro ads for Bloomingdales, Lincoln, Tide, and more. Plus, you can even vote for your favorite. Which has your pick?

Of course, every reader will not read your ad.  And, its not likely any reader will respond directly to you.  Then, consider having 500,000 followers – at no media cost.  And, they can respond directly to your communications.   Check out why one company has 50o,000 followers on Twitter.   It’s not why you think it is …

Did you know that JetBlue has over 507,000 followers on Twitter? (as of 13 May, 2009). Yes, that’s more than half a million “fans” of the brand who choose to be exposed to the airline’s 140 character-long short messages. And this is almost 20 times greater than the second most followed airline, Southwest, which has just over 27,000 followers. But why? What is it that JetBlue does that makes it such a loved brand on Twitter?

Here are some stats for those of you who like numbers. Of the last 62 messages JetBlue sent out,
42 were replies to others (68%)
33 contained external links (53%)
12 were free tips, like how to overcome jetlag (20%)
10 answered customer service  queries (16%)
9 had sales offers/promotions of some sort (14%)
6 were Re-tweets (including one from SimpliFlying!) (10%)

It’s NOT just about selling on Twitter.

The numbers tell a story. Do you realize that the overwhelming majority of messages were interacting with individuals, as they were replies. And there were less than 10 messages that were trying to drive sales. The key – JetBlue adds value to their “followers” through interaction, and doesn’t only see Twitter as a medium for additional sales.

I’ve seen airlines pop-up on Twitter recently that have only been releasing deals! Well, if they really want to do that, then have they should set the expectations right, like @delloutlet, which only sends out special special offers.
From:  Shashank Nigam, Simpliflying.com  an aviation blog

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