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Regardless of your political preference, the movie 2016 about Barack Obama’s rise to the Presidency provides a great example of discovering and building brand positioning. Like him or not, Obama is a clear example of understanding and mobilizing “Zealotry support.”¬† The producers offer a great, real life lesson on how to discover and build a brand with Zealotry following, including:¬†linking the “why” of past behaviors
  • who are the parents (or founders of a company)
  • what was the environment and influences
  • what has been said and written from the leader (or CEO)
  • where is the priorities in money and hiring being placed

Discover the basis behind those questions and you are well on your way to a smartly constructed brand platform.

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