In the wake of continuing digital media changes, CEOs are re-examining how they engage management in marketing. McKinsey recently advised CEOs to engage their boards to a greater extent in marketing. In particular, McKinsey recommended three key points:

1. Consider a customer-engagement planning day to take stock of the broadest strategic implications of changes in the marketing environment and of the company’s position with customers.

2. Consider expanding expertise of the board, given the fast-changing nature of marketing. For example, including more board members with public-sector experience—including political-campaign skills—can provide valuable counsel to today’s ever-more-exposed CEOs.

3. Keep board involvement strategic in nature and clearly aimed at governance issues and not the day-to-day management of marketing activities.

GRM has historically conducted customer/prospect research aimed at uncovering engagement points and how to be distinctive from competitors. Lessons, even for smaller businesses, as the digital-marketing revolution continues to unfold. Are you mapping customer engagement? Customer engagement is a CEO directive ultimately. To be effective and encompassing, operations, marketing, sales, customer service, R&D and now – IT – all need to be on the same page.

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Passing along from our friend Larry Melnick:

Screen Shot 2014-01-29 at 12.01.07 PMA psychologist walked around a room while teaching stress management to an audience. As she raised a glass of water, everyone expected they’d be asked the “half empty or half full” question. Instead, with a smile on her face, she inquired: “How heavy is this glass of water?” Answers called out ranged from 8 oz. to 20 oz. She replied, “The absolute weight doesn’t matter. It depends on how long I hold it. If I hold it for a minute, it’s not a problem. If I hold it for an hour, I’ll have an ache in my arm. If I hold it for a day, my arm will feel numb and paralyzed. In each case, the weight of the glass doesn’t change, but the longer I hold it, the heavier it becomes.” She continued, “The stresses and worries in life are like that glass of water. Think about them for a while and nothing happens. Think about them a bit longer and they begin to hurt. And if you think about them all day long, you will feel paralyzed – incapable of doing anything.” Remember to put the glass down.

Quicken and Warren Buffett put an audacious prize out there. The fact that it is almost totally unlikely to be won makes it all the more brilliant.  He is offering $1 Billion for a perfect March Madness bracket.images

A perfect example of creating buzz, viral media, massive following, whatever jargon you care to use. The trick: it’s not the $1 Billion prize – that is not the rub – it is likely insured for far less than the actual prize. The real answer: a company with the juice to put something out there that is not simply copying what someone else has done. No, win two tickets to the next Super Bowl is not likely to garner ESPN’s attention or develop viral action.

You gotta go big, bold and unusual. Which is why creativity is still a fundamental keystone of great marketing.

Read More.

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Looking for a quick primer on how to use social media in your job? The Bootcamp seminar will give you the steps and confidence to jump into the social media arena. Whether social media is an area that is a part of your responsibilities or you simply want to be more knowledgeable on how to manage staff, vendors or marketing programs, The Bootcamp offers a superb learning opportunity.

Screen Shot 2014-01-15 at 5.01.49 PMThe Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at University of Georgia and Guest Relations Marketing. Each seminar is limited to 20 participants to ensure personalized learning. Seminars begin promptly at 9:00 am, at the Terry College of Business Executive Education Center in Buckhead, and concludes at 4:00 pm. Lunch and parking validation is provided. Participants are encouraged to bring a wireless laptop computer or tablet as real-time applications and examples will be explored.

We have limited spots for this program, but ask you to share with those who might benefit from this program. The Bootcamp is offered:

Tuesday, February 18th
Thursday, March 20th
Thursday, April 24th

Click here to learn more or register for The Bootcamp.

UnknownWorld Series game one drew a smaller audience than an NFL Monday Night game featuring two teams with a collective one win. Baseball has clearly lost to football as the sport of preference to viewing audiences.

Perhaps it is a tale of touchpoint preference. Baseball grew with the  evolution of radio. Baseball broadcasts still remain one of the hottest programming packages for stations. Football on the other hand, grew in popularity hand in hand with television.

How does this relate to your marketing? Maybe nothing. But, consider if there is a media or touchpoint that best showcases your business.

Earlier in December, Guest Relations Marketing engaged renowned photographer Jimmy Williams to showcase the beautifully designed Miromar Lakes private residential community, near Naples, Florida.

The vision of Miromar Lakes’ founder to create a resort-style lifestyle based on the Mediterranean Riviera is portrayed brilliantly in Jimmy’s work. Miromar Lakes was named #1 community in the nation by the NAHB (National Association of Homebuilders) in 2011.

Stay tuned to see the ad campaign featuring this amazing photography, but for now take a look at our behind-the-scenes shots:

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According to the hair care company, Pantene, 70% of men think that women need to downplay their personality to be accepted in the workplace.

Other alarming statistics have been published recently by PEW Research Center that involve working mothers, stating that women are much more likely than men to experience family-related career interruptions and that these interruptions hurt their career progression.

Additionally, the Stanford Graduate School of Business has published a gender related study that addresses the perception bias of men and women in the workplace. In the research, a case study of Heidi Roizen, a successful venture capitalist was shared with a group of students. Afterward, the students were surveyed, and though Heidi and Howard were found equally competent, the students found Howard much more likeable.

This commercial, created by Pantene, addresses the issue that women face when they refuse to give in to the labels that hold them back. “Because when you stand strong, you shine.”

What do you think about these double standards that Pantene has addressed?

Being an entrepreneur is like riding a lion. People look at you and think, “This guy’s really got it together! He’s brave!”
And the man riding the lion is thinking, “How the hell did I get on a lion, and how do I keep from getting eaten?”

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Are You That One Intern We’re Looking For?

Why do you want to intern?

You’re looking for an opportunity to gain school credit?

You are seeking to get real-world experience?

You’re ready to launch your career?

You had an advertising campaigns class and really liked it?

Mom or Dad said you have to get out of the house and do something?

Those are all nice reasons. But those are not us.

We’re looking for one intern. That one.

We’re about creating more zealots for our clients.

We’re zealots for our clients.

We’re zealots about our work.

Our intern? That one?

A zealot. A zealot for inventing, creating, solving, satisfying and doing.

Our interns are on the firing line.  No hiding here.

No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity.

We’re looking, too. For that one.

Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life.

Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens.

Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work.

Guest Relations Marketing is almost eight years old. And our track record with interns is pretty stellar. Two we’ve hired permanently. Two have really awesome jobs. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns.

Nothing fancy here. Just one great opportunity. For one great intern. Are you the one?

Tell us why. Submit your resume, cover letter, writing samples and what you are a zealot for.  Email April: avoris@guestrelationsmarketing.com.

Guest Relations Marketing is growing! Yes, big news for us back at the brand shop. As a result, we’d like to give somebody an extraordinary Christmas gift… a new job!

We are currently looking to hire somebody for an entry level position. However, those with 1-2 years of experience should also apply. Below is more information:

Job Description:

Guest Relations Marketing is seeking an entry level marketing coordinator, responsible for executing marketing tasks through day to day activity in social media, production, online communications, and other traditional marketing. The new member will be responsible for supporting our team on daily client projects as well as providing administrative support.

 

Desired Skills and Experience

• Bachelor’s degree required with a concentration in marketing or advertising

• Superb writing skill including the ability to convey a witty warm and clever voice across multiple platforms

• Exceptional verbal communication skills

• Passionate about what you do

• Experience with social media

• Desire to learn and grow

• Organized

• A Creative thinker

• Exude zealotry qualities

• Ability to multi-task and manage a diverse workload with shifting deadlines and priorities

• A sense of humor

 

Compensation and Incentives:

This is an Entry level position. Compensation is dependent on experience and how well you sell yourself.

Base salary and overall bonus will be reviewed annually and adjusted based on overall agency financial performance and situation.

100% Health and Dental Insurance to Employee.

10 days paid vacation.

13 paid holidays.

Paid training allowance (to be established) for continuing education related to this position.

 

About Guest Relations Marketing

GRM is at heart a brand marketing agency, focused on building programs that drive referrals.  Our approach is to build more “zealots” for our clients’ brands and products.  We’ve coined it, “Zealotry Marketing.” Customer engagement is key to referral – strengthening the relationship between client and their “zealots”; among and through zealots (to their contacts); building new zealots through engagement and targeting like-minded prospects.

Visit www.guestrelationsmarketing.com for more.

To be considered for this position please email April Voris – avoris@guestrelationsmarketing.com with cover letter, resume, writing samples and what you are a zealot for.

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