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With Facebook being all the rage for marketers today and brands incorporating a Fan Page into their marketing mix, we felt it necessary to point out a few ways in which you can utilize the power of this online community from a Zealotry Marketing standpoint.

Here are a few ways to integrate Facebook into your marketing plan that will enhance the involvement your Zealots have with your brand.

  • Start by properly branding your Facebook page, to ensure you are maximizing this as a touchpoint and your marketing message is consistent.
  • Promote a “Join our Fan Page on Facebook” message to the current guests of your brand. They should be the first to know and the first to join. You will see the early supporters may be those that are your most Zealous fans. Watch the viral effect of your current guests joining & how far this takes you as a brand.
  • Provide ways in which your fans can spread the word to their peers. Facebook provides the ultimate referral – if someone is willing to support your brand in such a platform, and announce it to their entire community of friends, you already have the ultimate recommendation.
  • Consider a Facebook-only promotion to gauge the level of word-of-mouth chatter you can spread. Offer a special value or discount to your Friends and allow them to share it with their friends &  family.
  • Continue communication with your fans, send out weekly email updates. These are people who want to support you & hear from you, so use this opportunity to keep them informed from an insider standpoint.

All in all, Facebook is not right for all brands – but if it makes sense for yours ensure you are treating it as a valid & effective means of communicating to a great group of supporters, and work to convert your “Friends” into Zealots for your brand.

Do you have “customers” for your brand? Most people (hopefully) will answer yes to this question. But a larger question still remains. Do you have “guests” of your brand?

What is the difference you may ask? Let’s take a look at the definitions for both.

A customer can be defined as:

1. a person who purchases goods or services from another.

2. a person one has to deal with.

A guest can be defined as:

1. a person who spends some time at another person’s home.

2. a person who receives hospitality.

3. a person who patronizes.

The verbiage clearly speaks for itself. Certainly we all have (and need) customers of our brand. Those that simply purchase goods or services; they’re in, they’re out.

But do we all have guests of our brand? Those who are patrons of our brands? A guest is welcomed, a guest is known, a guest is invited into your brand.

Simply having your employees think of your “customers” as “guests” could potentially make a huge impact on your service. Communicating to your customers as guests – from the methods & marketing channels you select, to the words you use – could take your relationship to a whole new level, as well as your business.

You will find those “customers” you treat as “guests” are far more likely to be the ones who are Zealots for your brand.  Amazing how a simple change in wording can lead to a complete mindshift for a brand.

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