World Series game one drew a smaller audience than an NFL Monday Night game featuring two teams with a collective one win. Baseball has clearly lost to football as the sport of preference to viewing audiences.
Perhaps it is a tale of touchpoint preference. Baseball grew with the evolution of radio. Baseball broadcasts still remain one of the hottest programming packages for stations. Football on the other hand, grew in popularity hand in hand with television.
How does this relate to your marketing? Maybe nothing. But, consider if there is a media or touchpoint that best showcases your business.