From the same industry that once bragged about saving $1 million by removing stale lettuce from pre-packed sandwiches, comes this startling new discovery:
Airlines are shifting their focus from fees as penalties to fees for enhancements, reports Scott Mayerowitz in an Associated Press dispatch (9/30/13). Where “the first generation of charges … dinged fliers for once-free services like checking a bag, these new fees promise a taste of the good life, or at least a more civil flight.” For example, airlines “are now renting Apple iPads preloaded with movies, selling hot first-class meals in coach … Once on the ground, they can skip baggage claim, having their luggage delivered directly to their home or office.”
The airlines also “will soon be able to use past behavior to target fliers.” For the moment, such data is mainly “used to win back passengers after their flight is delayed or luggage is lost,” but this is changing. “We have massive amounts of data,” says Delta CEO Richard Anderson. “We know who you are. We know what your history has been on the airline. We can customize our offerings.” In addition, airlines increasingly can “sell products directly to passengers at booking, in follow-up emails as trips approach, at check-in and on mobile phones minutes before boarding.” – Cool News.