Screen Shot 2013-09-02 at 8.52.48 PMGRM spent some time at the lake this summer. But we weren’t sipping on lemonade. We were hard at work on a branding research assignment, partnering with Resource Branding & Design on a new advertising campaign for Reynolds Plantation.

Reynolds is recognized by Forbes magazine as one of the top 12 private golf communities in the US. New owner MetLife and new development company Daniel Corp. are looking for a new campaign that accurately reflects the future direction of this upscale Georgia community. GRM’s initial role was to develop a brand strategy in advance of new creative work. We conducted qualitative research to solve perhaps the biggest piece of the puzzle – how to position this active, successful community to a new generation of buyers. Stay tuned… the proof is in the work. A peek behind the curtain suggests good stuff coming soon!