Regardless of your political preference, the movie 2016 about Barack Obama’s rise to the Presidency provides a great example of discovering and building brand positioning. Like him or not, Obama is a clear example of understanding and mobilizing “Zealotry support.” The producers offer a great, real life lesson on how to discover and build a brand with Zealotry following, including: linking the “why” of past behaviors
- who are the parents (or founders of a company)
- what was the environment and influences
- what has been said and written from the leader (or CEO)
- where is the priorities in money and hiring being placed
Discover the basis behind those questions and you are well on your way to a smartly constructed brand platform.