CURE Childhood Cancer just announced record donations of $3.1 million received in its just-concluded fiscal year. This represents about a 200% gain in annual giving since they became a client of Guest Relations Marketing in 2007. This has been accomplished primarily through activating their Zealots through online media and events.
More importantly, this has resulted in tremendous advances in research. We are striving for the ultimate success story – finding ultimate cures for childhood cancers. It is coming!