As soon as Guest Relations Marketing heard of Pinterest, we were hooked. Not only has the majority of our office been Pinning on our personal accounts for months, but we were eager to be an early adopter with one of our clients: Swoozie’s.
The vast majority of Pinterest users are women ages 25-54. Swoozie’s target market? The same.
Perfect. We signed them up.
And while Swoozie’s Pinterest Followers were growing at a strong, steady rate, we knew these numbers could jump significantly. So we came up with a plan.
Using the promotion Pin It to Win It, for one day we focused on a single retail item: a pink, plastic tumbler. We Pinned the tumbler along with the message that one lucky Repinner would win it. The Pinning ensued. With each Repin that was made – an entirely new network of Pinners was exposed to the image.
By incorporating this promotion in Swoozie’s e-mail, Facebook, and Twitter communications, word spread fast. By the end of the day, not only had the tumbler received 143 Repins, but Swoozie’s had gained more than 100 new Followers and Pinterest was officially Swoozie’s third highest referring website.
Considering 6 months ago nobody knew what Pinterest was – these numbers are simply remarkable.
Have you joined Pinterest yet? Send me an email and I’ll gladly invite you to your new addiction.