“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs. Not merely looking at referral as an indirect end result.

This has led us to a revolutionary perspective on blending the classic marketing principles with today’s hot social media. And, heresy for old-school practitioners – the idea that the most effective marketing may well come from operations and service delivery.

This is the story of Zealotry Marketing: where loyalty begins with a company exceeding a customer’s expectation. An approach that can be engaged through any company and doesn’t require so-called marketing pros. It does require a sensitivity and commitment to exceeding customer expectations. Guest Relations Marketing believes Zealotry Marketing transforms the traditional loyalty equation.

What are you doing to create Zealots?

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