Here at Guest Relations Marketing, we all have strong opinions. We challenge one another’s ideas to ensure that we provide our clients with the best solutions possible. Sometimes this means we have to agree to disagree. However, as different as we may be, there is one thing we all have in common:

A love for all things Apple.

The news of Steve Job’s death was a popular topic of conversation in the office today. The discussion of our zealotry for the Apple brand quickly turned into a discussion of our zealotry for the man behind the brand. Here’s what we had to say:

Steve Jobs was the Thomas Edison of our time; what he accomplished in his lifetime impacted every single person in the entire world. He once said he wanted to strive to be remembered for changing the world. I’d say he achieved just that in the most profound way possible.

It’s a sad day for Steve Jobs and the Apple family. On the other hand, this man offered a tremendous legacy that can inspire all businesses. The power of radically looking at the competition and the category and truly offering something different. Of understanding the mindset, not simply the demographics, of customers. But for Guest Relations, we take away from Jobs the understanding that it takes both a distinctive product and a superior customer experience. At every touchpoint. Someone said it well in an article I read last night: Jobs had the creativity and insight not simply to dream up products that never existed, but he also could visualize how to package, promote and deliver them to consumers in a simple, yet integrated manner. Steve Jobs was simply the best Zealotry Marketer of our time.

Apple products have become an essential part of my life from the day I was introduced to them. I remember learning at a young age on an early Apple desktop, and am now connected at the hip via laptop, iPad, iPhone and iPod – all of which keep me up to date and connected to the world. The innovation that Steve Jobs developed has inspired a legacy of amazing things to come for the future.

Steve Jobs made Apple a company that completely changed the way the world communicates. His passion for innovating technology made the world a better place. There’s no question that the world just lost one of the true greats.

Steve Jobs envisioned products that simply make sense. They fit seamlessly into our lives. They’re easy to use. They’re beautiful. Jobs set the standard for what all companies should strive to achieve: he was loyal to his high brand standards and Apple customers were loyal to him. Jobs once said, “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” Let’s all strive to be that yardstick.