I just saw this TV commercial for Miracle Whip for the first time and thought, “Smart.” Miracle Whip has figured out the core of their brand. There are two kinds of people in this world, those who passionately love the mayo, and those who wouldn’t touch it with a 10 foot pole.

What I love most about the spot is that it speaks directly to the Zealots of the brand, completely polarizing those who don’t like them anyways and never will.

So, are you team Miracle Whip or no?