Seen at an local indie coffee house – a blackboard wall that people write their favorite sayings/graffiti – quite interesting! Contrast that … at a Starbuck’s – a similar blackboard wall with chalk writings – which upon further reflection are all about how great Starbuck’s product is. In other words, it was a fake graffiti wall carefully written by Starbuck’s. So much for “organic” … or authenticity.
What happened to the Starbuck’s that focused on experience and not constantly selling you? Another big brand gone bad?
What do you think?