When marketing and operations (delivery) are aligned in delivering a delightful experience, then prospects are transformed into guests and guests into Zealots.

A quick perspective on alignment – play the “If Then and Now” game with your own company:

o    If Starbucks could go from 1 store in 1976 to 165 by 1992 to more than 17,000 today  …

o    If Apple could go from an initial investment of $1300 in 1976 to a larger market cap than Microsoft today …

o    If World Golf Village could go from a “ghost-town” in 2001 to sold out and EFFIE winner in 2005 …

Why not here and now? (hint: its about transforming into a Zealotry attitude). Then why can’t <insert your brand> go from ___________ to ___________?

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