Vice President, Mike Vigil commented, “We want to deliver a superior customer experience and love the hospitality perspective Guest Relations brings to our business. We’ve had agencies that knew the automotive business. We like the fact that they understand how to connect marketing to what we want to be as a brand.”
Allan Vigil Ford Lincoln Mercury has a terrific history of being a trusted business partner in the community, and Ford is now simply delivering the best value vehicles on the road. That is a great combination to work with. Stay tuned – we are working on a new campaign that will break all stereotypes of dealer marketing and advertising.