BMW. The ULTIMATE driving machine. They don’t care what others think about their owners’ attitudes towards their car. And, yes there is an attitude and a swagger to a BMW owner.
Apple. Think DIFFERENT. Uh, are you a nice, don’t make waves corporate type? Check in at the Dell stand dude. Mac people are more creative and smarter. Just ask them.
Jif Peanut Butter. Only a abusive mother would not buy Jif for her family. After all, choosy moms choose Jif.
Coca-Cola. First, Pepsi ran campaigns for years touting blind taste test wins. And, arguably the biggest market research faux pas was about replacing brand Coke with “New Coke.” Coca-Cola Zealots would rather go without than drink a competitive brand replacement. For a soft drink that costs less than a buck at retail and with a myriad of competitors, this brand has many fans that believe you are desecrating their family lineage if you offer them anything other than a Coke.
Green Bay Packers. You probably know the “Cheeseheads” have a waiting list to endure sub-zero degree game (and tailgating) conditions. And, they consider the all-time Packer – Brett Favre – a traitor, because he “deserted” to a rival team. Did you know they have a “FANS” hall of fame? Or, that the team is a non-profit and owned by the community? Packer fans are legendary and unique to all of sports.
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March 18, 2010 at 2:15 pm
Ken Bernhardt
What about Chick-fil-A and Harley Davidson?
March 18, 2010 at 2:20 pm
Mark Stephens
The Varsity-A cult following for a mediocre product.
Eskimo Joe’s-Stillwater, Oklahoma: Any time there is a sports broadcast for the OSU Cowboy’s they always mention the Chili Fries form Eskimo Joe’s. You can’t pay for that kind of advertising. I have seen their t-shirts all over the country.
March 18, 2010 at 2:37 pm
guess who
Strong brands
1) Campagnolo – not the best on shifts very very pricy but the “purists” would not be caught dead on Shimano -which is better and cheaper
2)The Corvette impractical, uncomfortable, unreliable – but there are many zealots (which I am one) who would love to have a vintage muscle car – can’t afford the 67 with the 427 but would love the 71 convertible – two kids in private school alas that won’t happen either
3)Reese’s Peanut Butter cups – I don’t get it either but my wife would kill for one
4) The Wall Street Journal – who in my opinin are starting to lose focus – but the only newspaper for me
5)
March 18, 2010 at 2:54 pm
Kim H
My top 5:
Audi
Chick-fil-A
Nordstrom
Coke
Ritz-Carlton (my first employer!)
March 18, 2010 at 2:55 pm
Ken Reid
Top 5
Apple-rules
Coke-changing the game at schools/must have been under fire.
Starbucks-you know what you are going to get.
Microsoft-even on a Mac you can’t beat Entourage
Miele-they make products that last
Bottom5
American car makers-not with my money.
Polaroid-really poor management.
Kodak-the picture people blew it.
AIG-ouch
Any health Ins co-ouch squared
March 19, 2010 at 2:58 pm
Kevin Ware
Abercrombie – Casual luxury
BMW – The Ultimate Driving Machine, maybe not but who cares
Apple – The cool and expensive factor
Blackberry – You can’t leave home without it
American Express – The key to everything luxury
March 19, 2010 at 3:25 pm
jackwbruce
I thought about:
Eastern Airlines
Circuit City
Tandy
Smith Corona
Eckerd’s
But decided on:
Coca-Cola
What can I say? Ever since Bear Bryant drank Coca-Cola I have been a fan. Coke Zero is now my drink of choice.
Publix
I appreciate consistency throughout the chain. Stores are clean, staff helpful and friendly, and their deli & bakery will rival any competitor.
QuickTrip (QT)
I was so impressed with QT and how well they do the “little things” right, I led our team in a discussion using QT as a model for doing business http://wp.me/pBhtB-51
Mizuno
Mizuno is my choice in running shoes. I have worn them for years and have no plans to try any other shoe.
Chick-Fil-A
Not the cheapest, but their stores are clean and the environment is comfortable. The staff is most always friendly, capable and well-trained.