BMW. The ULTIMATE driving machine.  They don’t care what others think about their owners’ attitudes towards their car.   And, yes there is an attitude and a swagger to a BMW owner.

Apple. Think DIFFERENT.   Uh, are you a nice, don’t make waves corporate type?   Check in at the Dell stand dude.  Mac people are more creative and smarter.  Just ask them.

Jif Peanut Butter. Only a abusive mother would not buy Jif for her family.  After all, choosy moms choose Jif.

First, Pepsi ran campaigns for years touting blind taste test wins.  And, arguably the biggest market research faux pas was about replacing brand Coke with “New Coke.”   Coca-Cola Zealots would rather go without than drink a competitive brand replacement.   For a soft drink that costs less than a buck at retail and with a myriad of competitors, this brand has many fans that believe you are desecrating their family lineage if you offer them anything other than a Coke.

Green Bay Packers. You probably know the “Cheeseheads” have a waiting list to endure sub-zero degree game (and tailgating) conditions. And, they consider the all-time Packer – Brett Favre – a traitor, because he “deserted” to a rival team.   Did you know they have a “FANS” hall of fame?  Or, that the team is a non-profit and owned by the community?  Packer fans are legendary and unique to all of sports.

What are your top 5 Zealotry Brands? Share them with us…