BMW. The ULTIMATE driving machine. They don’t care what others think about their owners’ attitudes towards their car. And, yes there is an attitude and a swagger to a BMW owner.
Apple. Think DIFFERENT. Uh, are you a nice, don’t make waves corporate type? Check in at the Dell stand dude. Mac people are more creative and smarter. Just ask them.
Jif Peanut Butter. Only a abusive mother would not buy Jif for her family. After all, choosy moms choose Jif.
Coca-Cola. First, Pepsi ran campaigns for years touting blind taste test wins. And, arguably the biggest market research faux pas was about replacing brand Coke with “New Coke.” Coca-Cola Zealots would rather go without than drink a competitive brand replacement. For a soft drink that costs less than a buck at retail and with a myriad of competitors, this brand has many fans that believe you are desecrating their family lineage if you offer them anything other than a Coke.
Green Bay Packers. You probably know the “Cheeseheads” have a waiting list to endure sub-zero degree game (and tailgating) conditions. And, they consider the all-time Packer – Brett Favre – a traitor, because he “deserted” to a rival team. Did you know they have a “FANS” hall of fame? Or, that the team is a non-profit and owned by the community? Packer fans are legendary and unique to all of sports.