For those of you skeptical about the real value of social media, here’s some thoughts from Net Promoter, a leading edge customer satisfaction firm.

Their take – business success is driven by delivering expectation-beating experiences that result in increased loyalty and referral value of customers.  So if  social media can either help deliver remarkable expectation-beating experiences, or help customers share those experiences, then there is real commercial value in social media.

Net Promoter’s top social media brands:
1. Amazon
2. Accenture
3. Nike
4. Charmin
5. Hyatt
6. Blendtec
7. P&G
8. Starbucks
9. Threadless
10. Apple