Clearly, everyone wants “zealots” – those unashamedly, passionate fans.
They are immediately receptive and initial adopters to new products, they go out of their way to talk your brand up, they introduce friends and family to “share” why they are so excited.
Simply, behind every great brand is a core group of zealots.
What defines a zealot? Who are your zealots? How do you cultivate them? Do you know what truly drives them to become a passionate loyalist?
In 2010, we will devote one segment in each newsletter to “What Creates Zealots?” and how you can incorporate that into your brand. Of course, you can get the accelerated solutions by calling Guest Relations Marketing for a Zealotry Analysis of your brand.