Read an interesting article this week that conjured the question, “Are loyalists really zealots?” Our answer is no and this article proves the point. Zealots shout your brand from the rooftops, share their experiences with others. Loyalists use and take advantage of the system, it is a ‘what’s in it for me’ attitude. In the state we are in today to grow your brand your most frequent guests should be far less ‘loyal’ and far more ‘zealous’.

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