Quantum Leap Marketing asked small businesses about their planned marketing tactics for 2009,
76% of small businesses indicated they will using referrals to get more leads and new clients:
· 55% email marketing
· 49% web presence
· 43% seminars or trade shows
· 40% direct mail
· 31% social media
44% plan to increase on-line marketing spending; 22% plan to decrease spending on-line.
Does beg a question – why are 24% of small businesses not interested in greater referral?
It is only the most effective long-term marketing strategy.