Think about it – if one of your friends kept interrupting your conversations with advertising talk, he/she wouldn’t be your friend very long.  That is the reality of social media.   It is the media built by consumers.  They, not programmers, editors or advertisers ultimately control the content of the medium.

Some quick facts:
•    Consumers do want to see companies engaged in social media, but in a dialog format, versus pitches of products
•    Permission marketing is even more critical than email – in social media, readers can respond back to everyone
•    Whether your company chooses to participate or not, your company is likely being talked about by someone in one or more mediums
•    It’s a great way to “road test” concepts, ideas or engage your best customers
•    It’s a great way to put a human face to a company

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Guest Relations Marketing
Transforming Prospects to Guests, and Guests to Zealots

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