When looking for and growing the Zealots for your own brand, don’t look to far. Start first by looking at the employees of your company, those that are representing and living the brand each and every day. Zealotry should start here.
From a feature by Cool News it is easy to see the Four Seasons gets this concept.
“Workers, he says, are vital assets who should be treated accordingly. At most hotel companies, he notes, housekeepers, cooks, bell staff, waiters and clerks are often the lowest paid and ‘the least motivated people.’ But at the Four Seasons, those who might otherwise be considered the most expendable ‘had to come first,’ because they were the ones ‘who could make or break a five-star service reputation’.”
Involving and engaging your employees in your brand – from the lowest to the highest ranks – will ensure without a doubt they are spreading the good word to their peers. Constantly educating, from brand history to the latest news and developments, will empower your people to tell your story both to current guests and to potential guests as well.
Are your employees Zealots? How have you engaged your staff?
Guest Relations Marketing
Transforming Prospects to Guests, and Guests to Zealots