Ford is my dad’s brand.   But, I grew up in the age of sleek, sexy imports.   Those “foreign” cars our parents wanted no part of.  And,  our initial experience with those import brands was repaid with current styling, the latest gadgets, reliability and the right image.

Yet, today, I officially went to the other side and am here to announce I’m officially a Zealot for Ford.   Why?   Ford announced today it will produce an electric Focus for sale in 2011 and have four electric vehicle models by end of 2012.

So, I became an official Zealot and I’ve yet to see these new vehicles or really know too much about them.   I became a Zealot because Ford has introduced behaviors that resonate about core values to me.

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Guest Relations Marketing
Transforming Prospects to Guests, and Guests to Zealots

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