I proceeded to get not one inside tidbit. Nothing to share, no story to regale, no insider juicy detail. What I got was classic sales copy drivel: “Great-tasting, wholesome” and “delicious pairings you can look forward to” were among those behind-the-scenes tidbits.
Huh? What happened? Remember me, your zealot?
Guest Relations Marketing
Transforming Prospects to Guests, and Guests to Zealots.