Guest Relations Marketing was featured today on Inside CRM, an industry leader in research and education for marketing and sales professionals, in their article How Recession-Proof is CRM?

The article focuses on the current state of the economy, marketing budgets being cut, and how CRM may or may not be a viable marketing solution for some brands.  We believe that CRM is an important part of the marketing puzzle, in today’s economy and on-going.  Knowing your customers, your guests, is essential.

Click here to read the full story and our thoughts on CRM and how Zealots are essential for your brand, good times or bad.