While it can be said that sports teams of all shapes & sizes have Zealots, fans for their brand, a simple post on Zealotry in sports seemed in order, in light of yesterday’s Super Bowl victory by the Pittsburgh Steelers.
Fans who consider themselves members of “Steeler Nation” seem to be some of the most loving of all sports franchises out there, with an unusually high propensity to travel with the team and a widespread fan base at that – with fan clubs in over 20 states and 4 foreign countries.
As reported by the Baltimore Sun, here are a few more reason we’d consider Steelers fans to be a Zealous bunch.
– They consistently draw higher television ratings in their own market than any other franchise in the NFL. (The 15 highest-rated shows in Pittsburgh in 2008 were Steelers games).
– Steelers Nation shows its strength by traveling in force, kind of like the fan base for a major college program (3 to 1 in fact for this years Super Bowl).
– According to figures compiled from NFLShop.com, they ranked third in merchandise sales behind the Cowboys and New York Giants between April and the end of 2008. They ranked first in the six months after their last Super Bowl win in 2006.
And a nice touch for the coaches & players alike to recognize these fans for being loyal supporters of the team. With a tough economy ahead, a few smart Zealotry actions should be in place to give back to these fans, to lock them in as supporters, leverage their word-of-mouth, and to solidify ticket sales for next season. The best time to communicate to your Zealots is “often & always” – but especially following a Super Bowl win.