In response to my earlier post Why Some Marketers Welcome the Economic Crisis, I received an insightful follow up from freelance writer and communications consultant, Jim Osterman that I felt was worth sharing with the world.

In his own words –

” … yes, times suck right now. so you either bitch and cry or look to better days. The pessimists put themselves into a counterproductive mindset that keeps them out of solution-based thinking. The optimist seeks opportunities within the framework of hard times and is ready to strike.”

Point well taken – thanks Jim – be an economic optimist and get the marketing advantage.