The funny thing about my post from Friday is that Microsoft continues to “talk” about relationship, but their arch-rival Apple continues to out-deliver them. Apple understands the zealotry mindset of its core customer in a way few brands do.  And, they have artfully crafted a complete experience against that knowledge.

Whether you are 20-something or 50-something, if you are their core customer, you identify with the Apple guy in their television commercials.

Target your zealots and others will follow.